Bringing humanity to complexity.
The makings of targeted ads can be wildly confusing and downright scary. When Meta updated their ads system to address equality, I aimed to break the story down into a digestible format anyone could understand.
Alongside design partners and the Department of Justice (DOJ), I led the content creation of a tell-all video in ads fairness.
We shaped new industry standards, distilled complex systems into a playfully human format, and helped Meta win back the trust of policy stakeholders, regulators, clients, people, and press.
Press
AdWeek | Meta Begins Rolling Out Machine Learning-Powered System to Ensure Fair Distribution of Ads
Engadget | Meta Rolls Out AI Ad-Targeting Tech in an Effort to Reduce Discrimination
Gizmodo | Meta Releases New Government-Backed Ad Delivery System
The Verge | Meta’s New Ad System Addresses Allegations
Computerworld | Meta Launches AI-based VRS System to Reduce Bias in Advertising