Some kind words.

Samantha is one of the best team members and writers I have had the pleasure of working with. She takes deep pride in getting to know her subject matter and space. She effortlessly extracts insights and boils concepts down to their true essence in a very simple way. She executes with an adaptable tone that's always on point. As a team member Sam is very dedicated to raising the bar, building culture, and is always sought after by other team members for collaboration. I would love to work with Sam again in the future.

Thomas Hutchings, Group Creative Director, Meta


Samantha has a mind for concepting and campaigns, and a passion for copywriting. On top of that, she's a delight to work with. She's empathetic to the needs of the customer, dependable, focused on the details, and proactive when she sees something that needs doing. She's also got a strong background in PR, which she brings to work on every marketing challenge. She's worked for top brands, and she can help yours.

Nancy Lee, Creative Director, Adobe


I have been fortunate to work with Sam on a few projects including the Starbucks launch (OOH, Digital, Performance, Social). Throughout, Sam has proven herself as a conceptual mastermind, tactical in her approach, and a huge contributor to creative work.

Sam helped lead multiple concept generation meetings, presented to leadership, integrated feedback without compromise (in fact adding value beyond the feedback), and guided other contributors through to production, providing real-time solutions. Sam succeeded in navigating one of the most iterated projects among a large group of stakeholders. The project underwent 3 major pivots and hundreds of requested edits. Sam took them all on without a sweat and pushed back where appropriate.

Schuyler MacFadyen, Lead Designer, Uber


Great listener. God-like patience. A strong passion to make great work. Extremely talented and quick-witted conceptual thinker. Swiss Army knife of writing talent. Always willing to roll up her sleeves and tackle a project, no matter the size. An incredible team member who gets along with everyone, raises spirits, and continues to push our team to take risks in our creative work. An endless well of writing knowledge from her award-winning advertising background.

Chris Warner, Associate Creative Director, Uber


Sam is an absolute creative superstar. She's capable of solving challenges across any platform, both established and nascent. While working together, she's led creative efforts for Uber Eats brand campaigns across digital, print, and experiential. Most notably, Sam developed a highly successful and extremely unexpected campaign for the launch of McDonald’s famed McRib.

Sam's witty style, together with an "always willing to do” attitude, has helped create and fine-tune Uber Eats' brand voice, tone, and campaign messaging. She's a skilled presenter with her perfect word choice, is highly organized and openly encouraging —I can't imagine a better creative partner. Sam also has secret stashes of ridiculously witty humor that can bring any team to laughter. (She's got a bunch of other tricks up her sleeve that you'll just have to see to believe!) Her confidence, energy, and collaborative spirit are an inspiration, anyone would be lucky to have her on their team.

Corinna Banda, Senior Producer, Uber


If you like good copywriters, you'll love Samantha. She is super talented and has a distinct voice and way of storytelling that can't be taught. She has a way of getting direction and running with it and then coming back to you with copy you never even thought of. She also gets digital better than most writers I've ever worked with. She is very able to write in the moment that we are in and gets topical ways to treat social and digital even if they change day-to-day. Samantha is a fresh voice but also has some classic "writer's-writer" qualities that are very rare. She's one of those few writers that's a natural talent and yet is also super hungry and eager to learn. She has no ego but is a strong leader and has an opinion she's willing to share. She just loves writing, and I love this about her. She would be a gift to any creative department and I would kill to work with her again. Beyond that, Sam is fun! She really cares about her team and is someone who brings added value beyond just copywriting by listening to her coworkers and helping anyone who needs it. She has a bright career in front of her and I look forward to watching her fly.

Iman Omar, ACD/Writer, Masterclass


Sam is a strong addition to any creative team. She innately understands how to write thought provoking ideas that stay true to the brand. Additionally, she has impeccable taste and a strong awareness of what's happening in the world, which helps her consistently bring in fresh, out-of-the-box ideas.

Rinee Shah, CD/Art Director, Oatly


Sam is one of a kind. I have had the absolute pleasure of working with her at both of my last companies and she directly impacted our success on many fronts; from culture building and talent recruitment, to business development and PR, to copywriting...she nailed it. No matter what problem she is trying to solve, she is thoughtful, creative and organized in her approach and doesn’t hurt that her level of taste is second to none. She makes everyone around her better and helps create an environment in which creativity flourishes. She makes writing beautiful, insightful, & brand copy look easy. Aside from her copywriting skills, we all wish we could work around her infectious personality everyday. Any company would be so very lucky to have her on board.

Conal O'Doherty, Founder, Junior & ARGONAUT